Alexandre “Gaules” Borba is not merely Brazil’s most popular streamer—he is a worldwide phenomenon. Gaules leveraged Portuguese fervor into an intercontinental juggernaut with 6.2m Twitch followers, 450k peak viewers, and over $10m annual income. Here’s how he changed the rules of streaming:
| Real Name | Alexandre Borba Chiqueta |
| Profile Name: | gAuLeS |
| DOB | December 2, 1983 |
| DOJ | October 15, 2019 |
| Age | 42 years |
| Gender | Male |
| Total videos: | 4600+ |
| Nationality | Brazilian |
| Place Of Residence | Sao paulo, Brazil |
| Source Of Wealth | Content Creator,Gaming Streamer |
| Net Worth | $7.3 M |
The Gaules Ascent: From CS: GO Pro to Legend in Brazil Gaming
Gaules’ path to popularity began in São Paulo’s seedy neighborhoods, where he grinded as a CS 1.6 semi-pro in the aughts. He retired in 2012 and switched to streaming in 2018, taking advantage of Brazil’s exploding gaming culture.
Key Stats (2023):
- 6.2M Twitch followers (3rd most-followed channel globally).
- 371 average streaming hours/month (12+ hours daily).
- $10.2M earnings (subs, sponsors, merch).
Gaules vs. Top Global Streamers (2023)
| Streamers | Followers | Peak Viewers | Avg.Hours/month |
| Gaules | 6.2M | 450k | 371 |
| xqc | 11.8M | 330k | 420 |
| lbai | 15.3M | 1.2M | 290 |
Bilingual Brilliance: How Gaules Broke Language Barriers
Gaules’ secret weapon? Real-time subtitles and bilingual mods. While streaming in Portuguese, AI-powered tools overlay English/Spanish translations, capturing 1.8M international viewers (30% of his audience).
Tactics That Worked:
“Learn Portuguese Fridays”: Teaches slang via CS: GO callouts (e.g., “Vamos rushar B!” = “Let’s rush B!”).
Collaborations: Partnered with Spanish streamer Ibai and NA star Shroud for crossover events.
CS:GO & Cultural Pride: The Heart of Gaules’ Success
Gaules streams CS:GO 80% of the time, tapping into Brazil’s #1 esports passion. His energy mirrors the country’s football fandom:
Iconic 2023 Moment: Reacting to FURIA’s PGL Major win, he cried live, pulling 620k viewers.
Cultural Hook: Integrates Brazilian music (e.g., Anitta, Kevinho) into streams.
Gaules’ Most-Watched CS:GO Matches (2023)
| Event | Peak Viewers | Avg Watch Time |
| PGL AntWerp Major | 450k | 4.2 hours |
| BLAST Premier | 390k | 3.9 hours |
| ESL Pro League | 410k | 4.1 hours |
Building a Global Army: Gaules’ Community Strategy
Gaules’ Discord (220k members) operates like a family. Important strategies:
1. Giveaways Exclusive to Subscribers: autographed jerseys and gaming accessories.
2. “Favelado” Identity: Supporters identify as underdogs and connect with one another via common hardships.
3. 24/7 Mod Squad: 20 compensated moderators remove toxicity and ban more than 2,000 people every month.
$2 Million Charity Drives: Using Gaming to Help Gaules raised $2.1 million for gaming labs and favela youth centers in 2023 through 12 charity streams.
Partners included Nike and LOUD.
Top 2023 Charity Streams:
- “Favelas Gaming Future”: $800k raised.
- CS:GO Charity Cup: $500k via team entry fees.
The 2024 Playbook: Cooking Streams & Global Domination
Gaules plans to diversify:
- “Feijoada & Frags”: Cooking Brazil’s national dish while gaming (sponsored by Maggi).
- English Subtitles 2.0: AI voiceovers mimicking his tone for int’l fans.
Flowchart: Gaules’ Content Loop
[CS:GO Match] → [Live Reactions] → YouTube Highlights → TikTok Clips → New Followers → [Discord Hype] → Repeat
How much does Gaules earn monthly?
850k (subs: 850k) (subs: 450k, sponsors: 300k, merch: 300k, merch: 100k).
Why does he stream so many hours?
Brazilian fans watch streams like TV—all day, every day.
Does he speak English?
Rarely, but uses translators for global collabs.
