Image
Full NameCritical Role
AgeN/A
Date of BirthN/A
NationalityAmerican
Net Worth$15,000,000
Twitch Followers815,280
CriticalRole Streamer Bio

Who is CriticalRole?

The biggest twitch leak ever that happened on October 6, 2021, tells the story that CriticalRole made over $9.5 million dollars since August 2019. But who exactly is CriticalRole?

CriticalRole, or Critical Role Productions, LLC, is a production company that was incorporated back in 2015 by the co-streamers in the streaming show of the same name on Twitch. Their first shows Talks Machina and Critical Role premiered through Geek & Sundry, but it wasn’t long until they started moving into their own studio. In 2018, Critical Role started putting its content on Twitch and Youtube. In 2019, Critical Role Productions took on full responsibility for their two shows.

These days they are branching out everywhere – from merchandising to animation to other brand deals.

Critical Role hosts Dungeons and Dragons content, with its seven hosts that co-stream calling themselves”nerdy ass voice actors.” Recent data also shows that CriticalRole has started streaming other categories including Just Chatting, Elder Scrolls Online, Music, and other Tabletop RPGs.

Twitch Leaks

In a Twitch leak on October 06, 2021, documents revealed that CriticalRole had supposedly made $9,626,712.16 from Twitch payouts alone from August 2019 to October 2021. This total does not include revenue from other platforms like Youtube, sponsorships, or merch. Some streamers have confirmed the numbers to be about right, however it is speculative right now.

It’s worth noting that CriticalRole has plenty of charity involvement, including the Critical Role foundation.

What Is CriticalRole Net Worth?

CriticalRole has an estimated Net worth of over $15,000,000. It’s worth noting that Critical Role is an LLC and has multiple stake holders. From Twitch, merch, and Youtube alone, CriticalRole makes $164,077 per month. This excludes any other content and brand deals they may have out there.

How Much Does CriticalRole Make Per Month?

CriticalRole is estimated to make $164,077 per month from multiple income streams. This includes Twitch subs, Ad Revenue, and merch.

How Does CriticalRole Make Money?

Twitch

Subs – Twitch Subs are split between the streamer and Twitch. New streamers are in a Tier 1 bracket and will get a 50/50 split making their subs worth $2.50. Once a streamer is pulling in enough views 1000+ per month they can re-negotiate their split to either a 60/40 split (Tier 2) or 70/30 (Tier 3) if they are really popular.

Bits -For every bit a streamer receives they get $0.01.

Ads – When streamers run ads on Twitch they make around $10-20 CPM depending on their contracts. This means they earn $10-20 per 1000 viewers on the stream when the ad runs.

Skip to How Much does CriticalRole make on Twitch

Youtube

Ads -Youtube channels get paid per 1000 views (CPM). Usually in the gaming niche creators will make $2-7 CPM meaning they will get paid $2-7 for every 1000 views on their channel. However, not all views are monetized due to ad blockers, etc. Most channels get paid for around 80% of their views.

Skip to How Much Does CriticalRole Make On Youtube

How Much Does CriticalRole Make Per Month On Twitch?

CriticalRole makes approximately $53,367 per month directly from Twitch. This is broken down by the following:

screengrab from twitchtracker

Subs – CriticalRole has 13,687 active subscribers as of September 2021 according to Twitchtracker. This means it is earning approximately $3.50 x 13,687 = $47,904.5 from Twitch subs monthly as it is likely to have a 70/30 split with Twitch.

Ads – CriticalRole streamed for approximately 2.6 hours last month with an average viewership of 8,903 viewers. If it runs an ad twice an hour at a $10 CPM it would make 5.2 x 10 x 8.9 = $462.8 per month from ads.

Donations & Bits – Donations and bits are harder to calculate as we don’t have any hard numbers to go off. From its level of viewership, it is likely to make an extra $5,000 more from donations each month.

CriticalRole Other Income Sources

How Much Does CriticalRole Make On Youtube?

CriticalRole primarily makes money on Youtube through Adsense revenue. According to Socialblade last month it pulled in 9,105,040 Million views. If we break this down we can get an estimate of its Youtube revenue.

screengrab from socialblade

9,105,040 views/1000 = 9,105

9,105 x $2 CPM = $18,210 Per Month from Youtube Adsense.

We haven’t been able to delve any deeper to see whether CriticalRole does product placements or sponsorships that earns them more money through Youtube.

CriticalRole is making approximately $18,210 from Youtube each month.

How Much Does CriticalRole Make From Merch?

CriticalRole Merch

CriticalRole does have its own merch store hosted through its own website. Through the data from SimilarWeb listed below, we can see that CriticalRole’s shop got 370.76K visits in September 2021.

screengrab from similarweb

Most stores convert at around 2% meaning that around 2% of people on the site purchase an item. We can then estimate that 7,400 people purchase an item.

Between t-shirts, joggers, hair accessories, and sweatshirts the average order value is likely to be around $50 potentially even more as people order multiple items. For now we will take it as $50 as an estimate.

7,400 x 50 = $370,000 in merch sales per month.

Note that this is not pure profit, and it is likely they make around 20-25% of this amount monthly. Although this figure is extremely difficult to guess accurately, we will estimate that CriticalRole makes $92,500 per month from merch.

CriticalRole is making approximately $92,500 from merch sales each month.

How Much Does CriticalRole Make From Brand Deals?

Looking through its Twitch panels and social media accounts, it doesn’t appear as though CriticalRole has any brand deals going on at the moment. As a result, we can estimate it likely makes $0 per month from brand deals.

CriticalRole does have other brand deals, merchandising, and other sources of income – but unfortunately it is impossible for us to get any data on those.

CriticalRole is making approximately $0 from brand deals each month.

Wrapping Up

Critical Role is a massively fan-loved and supported production company and stream on Twitch. They are continuing to produce more content and make new things for their fans to enjoy, which is why it doesn’t surprise us that they’re seeing more and more success.

FAQs

Sources:

Socialblade, TwitchTracker

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Author

Chriselle is a passionate writer and a gamer at heart. She enjoys gaming daily and streams on Twitch where she works hard to build a fun and welcoming community almost every day.

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