|Full Name||Imane Anys|
|Date of Birth||May 14, 1996|
Who is Pokimane?
Pokimane is one of Twitch’s biggest female streamers. Pokimane, real name Imane Anys, was born in Africa — in Morocco, to be exact. However, when she was four years old, her family immigrated to Quebec, Canada (the French-speaking part of the country).
She first started streaming on Twitch back in 2013, and her first ever streams were from her dorm room in McMaster University. At the time, she was studying Chemical Engineering. In 2014, she started her first youtube channel.
Pokimane started receiving her first sponsorship requests in the year 2015. When she realized the potential in Twitch, she decided to drop out of school and move to Los Angeles as she started streaming full time.
In 2017, Pokimane joined OfflineTV, a team of content creators that Scarra created in the same year. From then on, she just continued growing both on Twitch and Youtube.
Nowadays, Pokimane is also popular on other platforms like Tiktok. She is widely considered one of the highest-paid female streamers on Twitch, and streams to an average of over 20,000 viewers per stream.
In a Twitch leak on 06/10/2021 documents revealed that Pokimane (#39 on the top 100 earners list) had supposedly made $1,528,303.11 from Twitch payouts alone from August 2019 to October 2021. This total does not include revenue from other platforms such as Youtube, Sponsorships, or merch. Some streamers have confirmed the numbers to be about right however it is speculative right now.
What Is Pokimane Net Worth?
Pokimane has an estimated Net worth of over $3,200,000. Currently, she is estimated to be making an estimated $97,089.24 per month.
How Much Does Pokimane Make Per Month?
Pokimane is estimated to make $97,089.24 per month from multiple income streams. This includes Twitch subs, Ad Revenue, and brand deals.
How Does Pokimane Make Money?
Subs – Twitch Subs are split between the streamer and Twitch. New streamers are in a Tier 1 bracket and will get a 50/50 split making their subs worth $2.50. Once a streamer is pulling in enough views 1000+ per month they can re-negotiate their split to either a 60/40 split (Tier 2) or 70/30 (Tier 3) if they are really popular.
Bits -For every bit a streamer receives they get $0.01.
Ads – When streamers run ads on Twitch they make around $10-20 CPM depending on their contracts. This means they earn $10-20 per 1000 viewers on the stream when the ad runs.
Ads -Youtube channels get paid per 1000 views (CPM). Usually in the gaming niche creators will make $2-7 CPM meaning they will get paid $2-7 for every 1000 views on their channel. However, not all views are monetized due to ad blockers, etc. Most channels get paid for around 80% of their views.
How Much Does Pokimane Make Per Month On Twitch?
Pokimane makes approximately $59,171.78 per month directly from Twitch. This is broken down by the following:
Subs – Pokimane has 7,442 active subscribers as of October 2021 according to Twitchtracker. This means she is earning approximately $3.50 x 5,932 = $26,047 from Twitch subs monthly as she is likely to have a 70/30 split with Twitch.
Ads – Pokimane streamed for approximately 74.9 hours last month with an average viewership of 20,105 viewers. If she runs an ad twice an hour at a $10 CPM she would make 149.8 x 10 x 20.11 = $30,124.78 per month from ads.
Donations & Bits – Donations and bits are harder to calculate as we don’t have any hard numbers to go off. From her level of viewership, she is likely to make an extra $2,000 – 3,000 or more from donations each month.
Pokimane Other Income Sources
How Much Does Pokimane Make On Youtube?
Pokimane primarily makes money on Youtube through Adsense revenue. According to Socialblade last month she pulled in 3,180,298 views. If we break this down we can get an estimate of her Youtube revenue.
3,180,298 views/1000 = 3,180.29
3,180.29 x $2 CPM = $6,360.58 Per Month from Youtube Adsense.
Aside from her main Youtube channel, Pokimane also has her Vlog channel, highlights channel, ASMR channel, and her VODs channel. Last month’s views across all of her channels total 4,178,440.
4,178,440 views/1000 = 4,178.44
4,178.44 x $2 CPM = $8,356.88 Per Month from Youtube Adsense.
Pokimane is making approximately $14,717.46 from Youtube each month.
How Much Does Pokimane Make From Merch?
Pokimane has her own merch shop, Pokimerch.com.
According to SimilarWeb, Pokimane’s merch site gets around 55,000 visits per month.
Most stores convert at around 2% meaning that around 2% of people on the site purchase an item meaning that 1,100 people purchase an item.
Between t-shirts, joggers and sweatshirts her average order value is likely to be around $60 or potentially even more as people order multiple items. For now we will take it as $60 as an estimate.
1,100 x 60 = $66,000 in merch sales.
Granted this is gross sales, Pokimane likely only makes a fraction of the total sales. Estimating a 20% profit margin, we can assume Pokimane makes around $13,200 per month from her merch.
Pokimane is making approximately $13,200 from merch sales each month.
How Much Does Pokimane Make From Brand Deals?
Pokimane has a few brand deals listed through her Twitch panels. She appears to have brand partnerships with Cash App, NXZT BLD, and a brand called Cloak.
We have no real data to go off for her brand deals, and whether she also has any other brand sponsorships on her Youtube channels or through OfflineTV. For this reason, we can only make an estimate how much she makes.
We can roughly estimate that Pokimane makes around $10,000 per month from brand deals.
Pokimane is making approximately $10,000 from brand deals each month.
Pokimane remains one of the largest streamers on Twitch to this date. With over 8,000,000 followers, she has grown her community over time to great influence. She continues to stream full-time and enjoys being a part of OfflineTV. We can’t wait to see what she does with her new company as well.