|Full Name||Kris Lamberson|
|Date of Birth||May 14, 1995|
Who is Swagg?
Swagg, whose real name is Kris Lamberson, streams on Twitch and regularly uploads Youtube videos. His main game and content is Activision’s Call of Duty: Warzone, the battle royale of the Call of Duty franchise. Swagg is currently a member of FaZe Clan.
Born in Phoenix, Arizona, Swagg got an early start playing basketball with his dad. As he continued getting better at the sport, he got introduced to gaming by his friends. In 2012, he got his first introduction to Call of Duty: Modern Warfare 3. However, determined to pursue basketball, he pursued a college education with his basketball scholarship.
Unfortunately, things weren’t quite meant to be. He was injured soon into his college education and he had to put basketball on hold. He continued in college for two years until he decided to start uploading to Youtube for fun. Swagg decided to take a year off his education to pursue being a Youtube creator full-time. He eventually earned his mom’s approval by promising he would go back to finish his education, which he did!
What Is Swagg Net Worth?
Swagg has an estimated Net worth of over $2,200,000. Currently, he is estimated to be making an estimated $87,878.57 per month.
How Much Does Swagg Make Per Month?
Swagg is estimated to make $87,878.57 per month from multiple income streams. This includes Twitch subs, Ad Revenue, and brand deals.
How Does Swagg Make Money?
Subs – Twitch Subs are split between the streamer and Twitch. New streamers are in a Tier 1 bracket and will get a 50/50 split making their subs worth $2.50. Once a streamer is pulling in enough views 1000+ per month they can re-negotiate their split to either a 60/40 split (Tier 2) or 70/30 (Tier 3) if they are really popular.
Bits -For every bit a streamer receives they get $0.01.
Ads – When streamers run ads on Twitch they make around $10-20 CPM depending on their contracts. This means they earn $10-20 per 1000 viewers on the stream when the ad runs.
Ads -Youtube channels get paid per 1000 views (CPM). Usually in the gaming niche creators will make $2-7 CPM meaning they will get paid $2-7 for every 1000 views on their channel. However, not all views are monetized due to ad blockers, etc. Most channels get paid for around 80% of their views.
How Much Does Swagg Make Per Month On Twitch?
Swagg makes approximately $66,209 per month directly from Twitch. This is broken down by the following:
Subs – Swagg has 9,019 active subscribers as of December 2021 according to Twitchtracker. This means he is earning approximately $3.50 x 9,019 = $31,566.5 from Twitch subs monthly as he is likely to have a 70/30 split with Twitch.
Ads – Swagg streamed for approximately 125 hours last month with an average viewership of 11,857 viewers. If he runs an ad twice an hour at a $10 CPM he would make 250 x 10 x 11.857 = $29,642.5 per month from ads.
Donations & Bits – Donations and bits are harder to calculate as we don’t have any hard numbers to go off. From his level of viewership, he is likely to make an extra $2,500 – 5,000 or more from donations each month.
Swagg Other Income Sources
How Much Does Swagg Make On Youtube?
Swagg primarily makes money on Youtube through Adsense revenue. According to Socialblade last month he pulled in 8,334,784 views. If we break this down we can get an estimate of his Youtube revenue.
8,334,784 views/1000 = 8,334.784
8,334.784 x $2 CPM = $16,669.57 Per Month from Youtube Adsense.
Swagg is making approximately $16,669.57 from Youtube each month.
How Much Does Swagg Make From Merch?
Swagg currently does not appear to have any merch available for sale, so we can estimate he makes $0 monthly from merch sales.
Swagg is making approximately $0 from merch sales each month.
How Much Does Swagg Make From Brand Deals?
Swagg has several brand deals listed on his panels. Notably, he has these companies:
- Corona Hard Seltzer
We don’t have hard data for how much he makes from brand deals, but for someone his size we can estimate he makes about $2,500-$5,000 per month. It’s worth mentioning that it’s also possible that the brand deals are through FaZe Clan, which means he may be getting a smaller cut. Anything at this point is purely speculation.
Swagg is making approximately $5,000 from brand deals each month.
Swagg knows how to gain and maintain an audience. A regular social media user, he keeps his fans updated on his enviable life. We can’t wait to see what else Swagg does in the future!